Asthe2025ChineseNewYearapproaches,Zhuhai',theDragonBoatFestival,andChineseNewYear,'sIntangibleCulturalHeritagelistin2016,,thecentury-oldtraditionhaswideneditsreachandgainednationwidepopularity.
MarkeeBakery(PhotobyHeYezhou)
MarkeeBakerytracesitsoriginstoShunde',Zhuhai,attheageofeight,'sreformandopening-up,Xu'sson,XuHuaxiang,reopenedthebusiness,andhisgrandson,XuYeyang,laterrebrandeditas"Markee."FourgenerationshaveupheldMarkee'scommitmenttometiculouscraftsmanshipandpreservingtradition.
EarlymooncakemoldsusedbyMarkee(PhotobyHeYezhou)
"Markeemooncakesdon'thaveasecretrecipe—justdedication,",Jiangxi'slotusseeds,knownfortheirlarge,whitegrainsandsweet,smoothtexture,ensurethehighqualityofMarkee''sstrictingredientstandardsalsocontributetothescarcityofitsmooncakes."Westopproductiononcewe'veusedupthepreparedingredientsandneversubstitutethemwithunsatisfactoryones,"XuYeyangemphasized.
HighdemandatMarkeeduringfestivalslikeMid-AutumnFestival
Tomeetgrowingdemand,Markeehastransitionedfromhand-kneadingdoughtousingmachinesforpressingmolds,increasingannualoutputfrom10,000to50,000,,however,remainscommittedtoadjustingformulaannuallybasedoncustomerfeedback,strivingtoensurebothqualityandflavor.
Markee'ssignaturemooncakeselection
Markee'sLudouzongziandsweetpancakesalsoenjoygreatpopularity
Intheeraofnewmedia,MarkeeBakerygainedpopularitythroughplatformslikeXiaohongshuandDouyin,withits"hard-to-get"%,Markee'sLudouzongzi(stickyricedumplings)isaDragonBoatFestivalfavorite,while'sdedicationtoqualityandtraditionhasrevitalizedthebrand.
Source:LingnanontheCloud
麦记饼艺的变与不变，网络传播助珠海唐家非遗月饼走向全国
随着2025年春节的临近，珠海唐家麦记饼艺进入了紧张的生产准备期，每年仅在中秋、端午和春节营业的麦记饼艺，总能引发粉丝的抢购热潮。2016年，“唐家麦记饼艺”被列入珠海市非物质文化遗产代表性名录，并获得多项政府荣誉和扶持。在网络时代背景下，“唐家麦记饼艺”通过加强网络平台建设和有效利用互联网资源，不仅成功拓宽了销售渠道，也让这份传承百年的美味得以更广泛地传播。
麦记饼艺的历史可追溯至百年前，起源于顺德凤城。创始人许文锦8岁随父辗转来到珠海唐家湾，以糕点谋生。改革开放后，其子许华祥重新开业，后孙子许叶阳接手并将品牌定名为“麦记”。麦记的传承历经四代，其核心始终未变：用心制作、守护传统。
“麦记月饼没有独家秘方，有的只是用心。”许叶阳说。他每年亲赴云南、江西等地，精挑细选优质食材，比如江西的莲子“色白粒大，甘芳绵软”，为莲蓉馅奠定了高品质基础。对原料的严格要求也导致麦记月饼供不应求。“我们做完备货的原材料就不再追加，绝不用不满意的原料代替。”
新媒体时代，麦记饼艺通过小红书、抖音等平台走红，“一盒难求”的热度让它成为珠海的网红特产。如今，麦记已开设网店，每年约30%的产品通过物流销往全国。除了月饼，麦记的芦兜粽在端午节备受欢迎，而经过包装升级的唐饼也成为春节热门年货。正是这种对品质与传统的执着，让麦记在传承中焕发新生。
文｜何叶舟
图｜何叶舟（除署名外）
译｜邹晓华
英文审校｜赵凡
